1921

1921 Coco Chanel in the first advertisement for No. 5.
1921 Coco Chanel in the first advertisement for No. 5.

5 May: one of the world’s greatest perfumes, Chanel No. 5, went on sale. Created by French fashion designer Coco Chanel with chemist Ernest Beaux, the fragrance is called No. 5 because it was launched on the fifth day of the fifth month.