1970

As a manufacturer Oris designs its own movements, producing them with highly complex transfer machinery in 1970.
As a manufacturer Oris designs its own movements, producing them with highly complex transfer machinery in 1970.

In 1970 the shares are sold to the ASUAG holding (now the Swatch Group), the biggest group of watch companies. In the ASUAG Oris is assigned a strictly defined niche as producer of inexpensive watches – not a very successful strategy. The crisis in the watch industry in the late seventies therefore hits Oris hard. Despite its production of increasingly cheap quartz watches, it is unable to avoid job losses and branch closures.