1984

1984 the Oris Pointer Date is a Success Story – Day after Day.
1984 the Oris Pointer Date is a Success Story – Day after Day.

In 1984 the Oris Pointer Calendar makes a come back: the Japanese trendsetters favour its characteristics and mechanical workings over the electronic gimmicks with LED and LCD displays they have been used to. Very soon Ulrich Herzog is regularly travelling to Japan, surprised by the great interest and passion for mechanical watches the Japanese clients have. The Japanese economy is far ahead of the rest of the world, but Oris accepts the challenge of fulfilling the consumers’ high expectations by concentrating fully on High-Mech. A new business vision is born: Oris aims to become the global leader in mechanical watches with special movements at competitive prices.