16.04.2008 - A successful week for Oris at Baselworld 2008
The Baselworld Watch and Jewellery Fair in Switzerland is traditionally a busy time for Oris, and this year was no exception!
As every year at this time, the Oris office moved to the exhibition hall in Basel for a week of meetings, interviews and presentations. A team of 30 staff manned the stand with more than 300 visitors stopping by every day.
Highlights at the Oris stand this year included a press conference to launch the new BC4 Aviation collection, and specially designed cases to show the complete 2008 collection from the Oris worlds of aviation, motor sport, diving and culture. There was also a special presentation of Oris’ new aviation partner, the Blue Eagles Helicopter Display Team.
Ulrich Herzog, CEO and Chairman of Oris, said: “We’re thrilled with the success of Baselworld this year. This is a very important event for us and the stand was incredibly busy with people from all over the world. The new collection was very well received – especially the new BC4 Collection. We look forward to bringing Oris to a new legion of mechanical watch enthusiasts in 2008.”