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Oris Raises its Stake with AT&T Williams

11.03.2011 - Oris Raises its Stake with AT&T Williams

Oris has increased its sponsorship of the Grove/UK based Formula One Team AT&T Williams for 2011. As a result, the Oris logo will receive significantly amplified exposure with the reputed British racing team.

The successful partnership between Oris and Williams has now entered into its eighth consecutive year. To mark the ongoing and lucrative relationship, the Oris brand will receive significantly greater exposure within the team environment in 2011. The Oris logo will be visible on both sides of the nose and on both front wing end plates of the two FW33 racing cars. In addition, the upgraded partnership will see the Oris logo featured on the chest, gloves and helmet of both the team’s race drivers and on the team uniform. For the first time, the lollipop man will have the Oris logo on the back of his overalls and the red Oris rotor on his signalling disc.

Oris’ Executive Chairman, Ulrich W. Herzog commented: “The prestigious world of Formula 1 has proven to be the perfect platform to promote Oris. As a purely mechanical watch brand, we at Oris can fully identify ourselves with this competitive racing environment and the commitment to quality and success which drives the AT&T Williams team. They work hard to achieve results and this practical ethos reflects our own mission statement: real watches for real people.”

Sir Frank Williams, the AT&T Williams Team Principal added: “It always gives me great pleasure when one of our existing partners renews their engagement with the team. It means we're delivering on their commitment and providing a return on their investment. Oris is one of our longest-standing partners and we are thrilled that they have extended their relationship with the team for a second time. We very much look forward to continuing our relationship with them in the season ahead and returning their support with some success on the track.”

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