The Quest for Perfection

17.04.2014 - The Quest for Perfection

Nicholas Tse's stars in new ad campaign as part of renewed work with Oris.

Swiss watch manufacturer Oris is excited to reveal its latest ad campaign with Nicholas Tse as part of a continued partnership with the Hong Kong based actor and entrepreneur. Exploring Tse's search for inner sanctum against the frenetic backdrop of his hometown Hong Kong, the new advert perfectly portrays the Oris philosophy of staying true to oneself.

Beautifully shot in the frantic and fluorescent city of Hong Kong, Nicholas Tse stars in Oris' latest ad campaign sporting the new Artix Pointer Moon. Capturing the delicate equilibrium between ambition and staying true to oneself, the new advert encapsulates the actor and brand's never-ending quest for perfection and authenticity.

Executive Chairman of Oris, Ulrich W. Herzog, commented, "As a brand with a 110-year history of quality watchmaking, we are incredibly proud of the authenticity and passion that goes into the design and production of every single Oris timepiece. We wanted our latest campaign to explore this journey and as a passionate actor and businessman Nicholas Tse was the perfect ambassador to portray this."

Nicholas Tse commented, “I have always felt a coherence between the Oris philosophy of 'real watches for real people' and my own personal principles. In the latest ad campaign we explore the challenge of staying true to yourself and it is an honour to continue to work with a brand who share the same professional ideals as me."