The watches speak for themselves in the Oris advertising campaign. The big shot of the watch lets the viewer discover the watch’s details for themselves, without needing explanation. The headline aims to summarise in one word the appeal of the watch – and how it makes you feel. All advertisements follow the same structure, highlighting both the similarities and differences between models.
What’s more, the panels across the ads show the connections between the watches and their worlds: motor sport, diving, aviation, or culture. Each panel starts with a picture of the world, such as a Formula 1 racing car for motor sport, and the shots eventually evolve into the details that the watch borrows, and then the watch itself. The shots also encapsulate the mood of the world and its watches.
Our advertising style concentrates on what’s important – the Oris watch in its inimitable world.

To discover the current Ad Campaign, click on the images on the right.